The Pure Leasing Promise

As Director/Licensee of Pure Leasing Central, Cam is very much involved in the day to day leasing and management of our rental portfolio, there is no job within the business that Cam hasn’t done, wouldn’t do, couldn’t do or still doesn’t do!

After graduating from Christ Church Grammar School in 2004, Cam began his real estate career working in a Swanbourne based agency.

He later took over a large residential, commercial and industrial property management department in an agency based in Dunsborough in the South West of Western Australia.

At age 20, Cam became a fully licensed Real Estate Agent, which, at the time, made him one of the youngest in Australia to obtain a real estate license.

In 2010 Cam moved back to Perth and with very little money, 3 properties to manage and a whole lot of youthful enthusiasm, Cam founded and commenced trading as Pure Leasing Central from a spare bedroom at the house he was living in at the time.

Cam has been a keynote speaker at a number of industry conferences in both Australia and New Zealand, and his incessant appetite for learning has resulted in him developing a strong industry network in Australia, New Zealand and the United States.

Cam has been the Chairman of the REIWA Western Suburbs branch chapter since 2018, and served as a member of the REIWA Property Management Chapter for 8 years.

An avid swimmer, Cam has completed 2 solo swim crossings to Rottnest Island and 7 team/duo crossings, and through various swimming events has collectively donated and raised over $80,000 for charity.

Cam and his wife Caitlin have three children a son (Kip) and daughters (Clementine & Winifred ‘Winnie’) and the family enjoys spending time in the beautiful South West or at Rottnest Island.

Caitlin comes to Pure Leasing Central with a seven-year background as a lawyer, having worked in-house for one of the world’s largest FMCG companies and as an employment lawyer for a leading law firm. Her significant commercial experience equips her well for her role as General Manager, where she is working to streamline internal processes and procedures to assist the office run more efficiently and set the business up for the future.

Caitlin is an integral part of Pure Leasing Central’s growth.

When Caitlin is not in the office, she’s busy running around after Caitlin and Cam’s son (Kip) & daughters (Clem & Winnie), and enjoys spending time in the beautiful South West or at Rottnest Island!

Cheryl has an extensive Real Estate background, both in Sales and Property Management. Cheryl’s professionalism & enthusiasm, combined with exceptional organization and time management perfectly equips her to assist Cameron, whom she has worked alongside for many years. Cheryl’s warm, bubbly nature makes her approachable, and personable, which complements her passion for customer service, as well as making her an invaluable asset to the Pure team.

Kahli has been a part of the Pure Leasing Central business for the majority of her career and is currently the longest standing Pure Leasing team member. Joining the company in 2012, Kahli prides herself on her open, honest and transparent dealings with all owners and tenants.

Kahli has fulfilled her goal of growing her portfolio and acquiring an assistant to help her with the day-to-day management of the portfolio.

Kahli understands that she is being entrusted with her clients very valuable asset and to have them satisfied with the service provided and to exceed their expectations, makes her heart sing.

‘I can honestly say that after 10 years in real estate, I still love my industry and what I contribute to it. This love shows through in my work ethic every day.’

Outside the office, Kahli enjoys coaching her son’s tee-ball team, playing mixed netball and spending time with her family.

Maddison (Maddi) began working in real estate in 2012, and over the course of her career she has managed properties across Perth’s most exclusive suburbs. She has an insatiable appetite for professional development, and is passionate about providing a first class experience to our clients.

In her spare time Maddi enjoys boxing (classes, not fights!), exercising, bird watching, playing chess and travelling to the South West.

Jay started her career in the Real Estate industry in 1988, her previous roles have included reception to sales administration, property settlements and property management.

Jay enjoys the challenges that property management brings and to see a positive outcome is the best reward.

Born and raised in the central Wheatbelt, her upbringing has taught her to have a great sense of resourcefulness, respect for others and a strong work ethic.

Jay loves to travel and experience different cultures, enjoys good food, reading or just spending time with her family.

With having over 25 years of Real Estate experience, including 11 years as a Trust Account Manager, Ninella’s passion has always been Property Management. Ninella has formed strong and lasting relationships with her clients who value and appreciate her honesty, integrity and the exceptional professional service she provides. Ninella always has a positive outlook on whatever situation comes her way and continually works towards not only meeting clients needs, but exceeding them.

Ninella prides herself on a healthy work life balance, meeting deadlines at work while still having time for friends and family. Ninella is immensely proud of her Italian heritage, and in true Italian fashion, loves entertaining and sharing traditional recipes handed down from her mum!

Casey has a strong professional background and sincere passion for forging connections, whether in her career or personal endeavours. Her unwavering dedication to client service and continuous learning in the property management and real estate industry since 2017, showcases her commitment to her role as a property manager.

Beyond her professional achievements, Casey’s ability to find joy in every aspect of her life, from meaningful moments with loved ones to embracing new experiences, speaks volumes about her positive outlook and zest for life. With her impressive background and genuine warmth, Casey undoubtedly enriches any environment she’s in, bringing a unique blend of expertise and heartfelt enthusiasm to every interaction.

With nearly two decades of experience in property management and real estate, Danielle has a proven track record in all aspects of property management. Commencing her career as a Property Officer in New South Wales in 2005, Danielle quickly advanced to become the Head of the Property Management Department by 2007.

Danielle holds a real estate license and a triennial certificate, underscoring her commitment to the profession. Danielle’s career includes a significant tenure at Rockend Support, where she honed her expertise in property management software and support services.

Since relocating to Perth in 2016, Danielle has continued to leverage her extensive knowledge and passion for real estate, helping to contribute to the success of Pure Leasing since October 2017.

In her role, Danielle manages a portfolio of residential properties, focusing on delivering high-quality service and maximizing client satisfaction.

Sarah commenced her property management career in 2007 and is well-regarded for her strategic mindset and creative problem-solving skills. Sara focuses on cultivating strong relationships with her clients, ensuring their needs are met with exceptional service. Her unwavering dedication to honesty and transparency consistently produces optimal outcomes.

For Sarah, property management transcends mere profession; it’s a passion that drives her success in this fast-paced and challenging industry.

Alex joined the real estate industry in 2020, starting in administration before moving up to a Leasing Consultant role in 2021. This experience has paved the way for her new position as Business Development Manager at Pure Leasing.

With a solid foundation in customer service since 2014, Alex brings a client-focused approach to every real estate interaction.

Outside of work she enjoys spending time at the beach, traveling, cheering on the Sydney Swans and visiting friends and family in Melbourne.

Pina has been the engine room of Pure Leasing Central since 2014, overseeing the administrative function of the business. She answers the phone, sorts mail, undertakes filing duties, manages our large database of keys and liaises with suppliers, as well as assisting property managers in their day-to-day activities.

Pina is a registered Property Manager meaning she’s well qualified for assisting the entire team. Her leisure time is spent enjoying the company of her three children and friends.

Sally has joined the Pure Leasing team in the role of Leasing Consultant and is responsible for assisting our Property Managers in finding tenants, by conducting home opens, processing applications, providing owner updates and marketing.

Having been in the industry since 2010, Sally comes to Pure Leasing with prior experience as a Senior Property Manager. In her new role, Sally enjoys the challenge of giving support to Pure Leasing’s team of hard-working Property Managers, and matching prospective tenants to their ideal property.

With more than 5 years of relevant and meaningful experience in the field of Accounting, Bookkeeping, Finance, Virtual Assistance and Administrative Support, Rie has learned to improve and develop his work competencies and professional ethics.

Joining the Pure Leasing team as Administration Assistant has been a career milestone for Rie and he looks forward to helping the team in various areas of the administrative processes.

Rie is known to be an optimistic person. He is very energetic and exudes positivity in conversation. He loves public speaking, enjoys nature-related adventures and loves to further his advocacies about business education.